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Salesforce MCC-201 (Marketing Cloud Connect Essentials) Exam is designed for professionals who want to demonstrate their expertise in integrating Salesforce Marketing Cloud with Salesforce CRM. Marketing Cloud Connect Essentials certification exam validates a candidate's knowledge and skills in setting up and configuring Marketing Cloud Connect, creating synchronized data sources and data extensions, and managing subscriber data. The MCC-201 exam is a great way for professionals to showcase their proficiency in using Marketing Cloud Connect to create personalized and relevant marketing campaigns that enhance customer engagement and drive business growth.
To prepare for the Salesforce MCC-201 Exam, candidates can take advantage of various resources provided by Salesforce, such as online training modules and study guides. Additionally, hands-on experience with Marketing Cloud and Salesforce CRM integration is highly recommended to gain practical knowledge and skills. Passing MCC-201 Exam is a valuable achievement for professionals who want to advance their careers in the field of marketing automation and customer relationship management. It not only validates their expertise in Marketing Cloud Connect but also helps them to stand out in the competitive job market.
The MCC-201 exam is designed to test a candidate's knowledge of the Marketing Cloud Connect feature, which enables businesses to integrate their Salesforce CRM data with the Marketing Cloud. This integration allows marketers to create more targeted and effective campaigns by leveraging the data they have collected about their customers and prospects. By passing the MCC-201 exam, professionals can demonstrate their expertise in using Marketing Cloud Connect to create personalized, data-driven marketing campaigns that deliver results.
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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q11-Q16):
NEW QUESTION # 11
Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.
What recommendation would a consultant provide on the architecture to fulfill this requirement?
- A. Create one or more additional business units for testing.
- B. Ensure test sends are done from data extensions with attribute 'Is Testing1.
- C. Use Subscriber Filter per business unit to filter production from test data.
- D. Implement two separate Marketing Cloud instances.
Answer: D
Explanation:
To fulfill the requirement that the data in the sandbox should never be mixed with data in production during testing cycles, Northern Trail Outfitters should implement two separate Marketing Cloud instances. A Marketing Cloud instance is an independent environment that contains its own data, configuration, and functionality. Having two separate instances for sandbox and production will ensure data isolation and security during testing cycles. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_overview_marketing_cloud_instances.htm&type=5
NEW QUESTION # 12
Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send?
Choose 2 answers
- A. AMPscript
- B. External Content
- C. Dynamic Content
- D. Personalization Strings
Answer: B,D
NEW QUESTION # 13
Northern TrdH Outfitters (NTO) racentfy launched a MR loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases In the last 6 months, but are yet to be loyalty members.
Which integration should allow NTO to select an audience of these subscribers'
- A. Behavioral Triggers
- B. Advertising Studio
- C. Contact Builder Attribute Groups
- D. Markating Coud Customar Data Platform
Answer: D
Explanation:
To select an audience of subscribers who have made purchases in the last 6 months, but are yet to be loyalty members, Northern Trail Outfitters should use Contact Builder Attribute Groups. Attribute Groups are collections of data extensions and data sources that are linked by common fields or attributes. Attribute Groups allow marketers to create segments and filters based on data from multiple sources, such as purchase data and loyalty data. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_cab_attribute_groups.htm&type=5
NEW QUESTION # 14
Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon count falls below 500 available codes.
Which two activities would be automation?
Choose 2 answers
- A. Verification Activity
- B. Data Extract Activity
- C. Filter Activity
- D. Import Activity
Answer: A,C
NEW QUESTION # 15
A customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions.
Which sequence of activities in Journey Builder should accomplish this?
- A. Random Split > Send email > Wait By Duration > Engagement Split > Join > Send email
- B. Engagement Split > Send email > Wait By Duration > Random Split > Send email
- C. Decision Split > Send email > Engagement Split > Send email
- D. Random Split > Send email > Join > Decision Split > Wait By Duration > Send email
Answer: A
NEW QUESTION # 16
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